Course Outline

BUS 152 - Social Media for Business


Fall Semester 2014

Basic Course Information
Courses numbered 1 - 49 are remedial or college preparatory courses which do not apply toward an A. A. Degree and are not intended for transfer. Courses numbered 50-99 apply toward an AA Degree, but are not intended for transfer. Courses numbered 100 and higher apply toward an AA Degree and/or are intended for transfer to a four-year college or university.

D - Credit - Degree Applicable
BUS
Social Media for Business
Units and Hours
3
3
Grade/Pass/No Pass
Hour Type
Units
Weekly Hours
Semester Hours x 16 Weeks
Semester Hours x 18 Weeks
Lecture Category -
3.00
3.00
x 16 Weeks - 48.00
x 18 Weeks - 54.00
Lab Category -
0.00
0.00
x 16 Weeks - 0.00
x 18 Weeks - 0.00
Subtotal -
 
3.00
x 16 Weeks - 48.00
x 18 Weeks - 54.00
Out of Class Hour -
 
6.00
x 16 Weeks - 96.00
x 18 Weeks - 108.00
Totals -
 
9.00
x 16 Weeks - 144.00
x 18 Weeks - 162.00
Hour Type
Units
Weekly Hours
Semester Hours x 16 Weeks
Semester Hours x 18 Weeks
Lecture Category -
3.00
3.00
x 16 Weeks - 48.00
x 18 Weeks - 54.00
Lab Category -
0.00
0.00
x 16 Weeks - 0.00
x 18 Weeks - 0.00
Subtotal -
 
3.00
x 16 Weeks - 48.00
x 18 Weeks - 54.00
Out of Class Hour -
 
6.00
x 16 Weeks - 96.00
x 18 Weeks - 108.00
Totals -
 
9.00
x 16 Weeks - 144.00
x 18 Weeks - 162.00
Catalog Description
Explores social media use from a business perspective. Students learn how to develop a social media strategy to promote business, build strong customer relationships, and coordinate a common message across multiple channels. Strategic and tactical review of the major social networking platforms will be reviewed in order to drive business goals and create a personal brand online.
Student Learning Outcomes
Outcome
As a team, students will be able to develop a content strategy and sample content as part of a social media plan for a real (or imagined) client.
Specific Course Objectives
Objective
Upon successful completion of the course, the student will be able to:
  • Understand the foundations of social media for business;
  • Distinguish among the four zones of social media;
  • Create content for primary and secondary social networks;
  • Measure the impact of social media;
  • Understand ethical and legal issues regarding social media.
Methods of Instruction
Methods of Instruction may include, but are not limited to, the following:
Demonstration
Discussion
Discussion Seminar
Group Projects/Activities
Guest Speakers
Lecture
Observation
Other (Specify)
Videos/Film
Content in Terms of Specific Body of Knowledge
  1. Foundations of Social Media for Business
    1. What social media is and how it differs from traditional media
    2. Strategic planning with social media
    3. Social consumers
    4. The psychology of digital communities
  2. Distinguish Among the Four Zones of Social Media
    1. Social community
    2. Social publishing
    3. Social entertainment
    4. Social commerce
  3. Create Content for Primary and Secondary Social Networks
    1. Use Facebook, Twitter, Linkedin and Youtube to create a business and personal brand
    2. Use Google+, Pinterest, Groupon, and other emerging social sites to drive business goals
  4. Measure the Impact of Social Media
    1. Social media for consumer insights
    2. Social media metrics for business and personal goals
  5. Understand Ethical and Legal Issues Regarding Social Media
    1. Ethics and social media
    2. Privacy, rights, and the law
    3. Corporate guidelines and protocols
Textbooks/Resources
Textbook
Tuten, Tracy L. and Solomon, Michael R
Social Media Marketing
1st
Pearson
2013
Keuhnn, Arnie
Accelerate!: Move Your Business Forward Through the Convergence of Search, Social & Content Marketing
1st
Phoenix
VM Press
2011
Text Other
Various websites including: www.facebook.com, www.twitter.com, www.linkedin.com www.youtube.com www.groupon.com, www.pinterest.com, www.google.com.
Assignments
Read chapters from the text as required for class. Read various social community, publishing, entertainment, and commerce sites. Read select case studies on ethics and legal issues in social networking.
Select chapters from Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by David Kerpen
Summarize research from the Journal of Digital and Social Media Marketing and explain how it relates to social media for business.
Individually and as a team, critique various social community, publishing, entertainment, and commerce sites for content that drives engagement and business goals.
Create a blog and post weekly content. Participate (through reading and writing content) in social community, publishing, entertainment and commerce sites to learn and test different concepts.
Methods of Assessment
Evaluation Method
  • Class Participation
  • Class Work
  • Demonstration
  • Exams/Tests
  • Group Projects
  • Homework
  • Journals
  • Lab Activities
  • Oral Presentation
  • Papers
  • Projects
  • Quizzes
  • Skills Test
Open Entry/Open Exit
- Not Open Entry/Open Exit
Repeatability
No
Contact Person
Cassoni, Mary